Users will soon have a updated setting that allows them to reduce the quantity of AI-made videos appearing in their streams. This step comes as the company revealed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the coming weeks before a widespread rollout. This advancement comes amid a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this content is considered “AI slop”, a label for substandard, mass-produced content that is often absurd or bizarre.
Our research shows that many people appreciate content made with AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the power to adjust the amount of that, depending on their own likes,” commented a company executive.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its network labeled as artificially created. In total, more than 100 m media items are added to the platform each day, making clips made by AI a minor part of its total content library.
User Control Features
Viewers will be able to decrease or raise the level of artificial media they watch by accessing the topic control setting in the application and picking the AI content topic. Additional categories that are already be modified under the setting encompass current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s policies mandate users to tag lifelike artificially created content, and it bans malicious fake videos of public figures or critical incidents. Any realistic AI video that is unmarked can be taken down under its terms of service.
Additionally, the app will now add an artificially created tag to content made using its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This step is intended to stop users from attempting to evade the tagging system.
Educational Initiatives
The company is additionally launching a $2m educational fund for experts and groups to produce learning resources about using AI responsibly. This initiative will benefit educational bodies specializing in educating coding and technology.
Platform Protection
TikTok has supported its content review process, following controversy over plans to cut jobs for a large number of safety staff in Britain. The company is set to cut hundreds of positions in its content moderation team in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content ahead of it gets reviewed by people. TikTok reported a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to reliance on its automated systems.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”
